One percent of BitPlan revenue across all business lines funds JayDay. It is 100% free and always will be. Here is what that has bought so far.
We tell employers to judge people on what they can demonstrate. That advice only helps someone who was given a fair chance to learn in the first place. JayDay is aimed at the children who have not had that chance yet. It is the part of our argument we are obliged to fund, and the part of this site where we have the least to show.
JayDay is a free tutor for newcomer children aged six to twelve in Canada and the United States. It teaches English alongside whatever curriculum the child’s new school is following, in sessions of about thirty minutes. It begins with a short assessment built as a game rather than a test, and it gives instructions in thirteen home languages while teaching in English.
A bilingual child is not behind. They are bilingual. The gap a newcomer child faces in a classroom is usually language, not understanding, and a tutor that cannot tell those apart will teach the wrong thing.
There is no advertising in it, no subscription, nothing to buy inside it, and no data sold out of it. It is built and it is running.
One percent of BitPlan revenue across all business lines funds JayDay. It is 100% free and always will be. That covers development, hosting and the cost of keeping it current with school curricula. It is not a donation to a third party — we build and operate the thing, which means the money is easier for us to account for and harder for us to claim credit for.
Mapping each child's new-country curriculum into learning objectives the engine can build against.
Engineering the adaptive app. Core stays open-source so the tool outlives BitStage.
Measuring where a child actually is against the new objectives — the gap, not the assumption.
Getting the app into the hands of newcomer families and the classrooms supporting them.
Nonprofit incorporation, CRA filings, and the public outcomes audit that keeps the 1% honest.
The percentages are a plan for how the envelope is split. They are not receipts.
Nothing on this page is an outcome. We have not published how many children have used it, how many sessions have been delivered, or whether any child’s English or school performance improved. We do not know those numbers well enough to publish them, and a giving page that reports intentions as though they were results is the thing this publication exists to object to.
We have also not yet designed the measurement. Deciding what counts as success after seeing the data is how flattering numbers get made.
- Amount transferred from BitPlan — at the first transfer, then quarterly, whatever the figure is.
- Children who complete the assessment — at 100.
- Sessions delivered — monthly, once the total passes 1,000.
- Learning outcome — we publish the measurement design before we publish any result from it, so the standard is fixed before we know whether we meet it.
If a figure is missing from this page a year from now, the honest reading is that we did not do it.
We benefit from funding this. It reads well, it is a reason for people to think better of us, and it sits on a website we use to build a reputation. Open-sourcing the core means anyone can check what the money built. It does not remove the benefit to us, and neither does saying so.
The reason it is one percent of revenue rather than one percent of profit is that revenue is harder to argue with.
If we miss one of the triggers above, it belongs in the Ledger. Tell us and we will log it.